AI search growth for B2B
Engineers, buyers and procurement teams now ask ChatGPT, Gemini, Perplexity and Google's AI which supplier to call. We make your company the answer, then turn that traffic into RFQs, sales calls and signed contracts.
No sales pitch. No commitment. Just pure value.
The prompt
These are buying questions: which manufacturer, which supplier, which partner. The companies AI names in the answer make the shortlist.
Examples of questions B2B buyers ask AI assistants:
94%
of business buyers use generative AI at some point in their buying process. Forrester, 2025
Highlighted prompts carry buying intent
The shortlist
Search used to give buyers ten blue links and a week of reading.
Now AI reads those pages for them and answers with a shortlist of three.
If you're on that list, you get the RFQ. If you're not, the buyer may never hear your name.
70%
of the buying journey is done before a B2B buyer first talks to a supplier.
81%
of buyers already have a preferred supplier by the time they reach out.
17%
of buying time goes to meeting suppliers. The rest is research, more and more of it in AI.
Sources: 6sense, Buyer Experience Report, 2024 (70%, 81%). Gartner, B2B buying journey research (17%).
Platforms
Each assistant finds and trusts brands a little differently. We work on what each one reads, so your name comes up wherever the buyer asks.
The assistant most B2B buyers open first. With search on, it answers with sources and names suppliers outright.
How we get you inComparison and “best for” pages, the reviews and roundups it reads, and the same facts about you wherever it looks.
Google's AI answers on top of search results, built on the pages that already rank.
How we get you inSEO that ranks the pages Google’s AI draws from, structured data, and answers written to be quoted.
Google's assistant inside Workspace, Chrome and Android.
How we get you inA clean brand profile across Google: Business Profile, YouTube and pages that answer buyer questions.
Answers with numbered sources that buyers actually click.
How we get you inFresh, specific pages and mentions in the communities and reviews it cites.
Used for long technical evaluations and supplier research.
How we get you inSpec sheets, certifications and capability pages detailed enough to answer hard questions.
Inside Windows, Edge and Microsoft 365, grounded in Bing.
How we get you inPages Bing indexes well, Bing Webmaster Tools and a strong LinkedIn presence.
Answers built on real-time posts from X.
How we get you inFounder and expert voices on X that it can pick up and quote.
A fast-growing assistant with a global audience.
How we get you inClear, well-structured pages and consistent facts it can learn from.
Inside WhatsApp, Instagram and Facebook.
How we get you inSocial profiles and content that say what you sell and who it is for.
New assistants launch every quarter.
How we get you inThe same foundation works on each of them, so your brand is ready on day one.
The visit
AI-referred visitors arrive informed. Semrush found the average AI search visitor is worth 4.4 times a regular organic visitor, as long as the page they land on continues the conversation the AI started. Semrush, AI search study, 2025
Say AI sends you 100 buyers this month. They already know your name and are comparing you with two competitors.
On most B2B sites, most of them leave within a minute. The page doesn't match what the AI said, the specs sit in a PDF and the form asks for eleven fields.
Two send an RFQ. Agencies that only work on visibility stop here and report the mentions.
We rebuild the path these buyers take. The same 100 visitors now send six RFQs.
How it works
AI has to understand you, find you cited and see others recommend you. Then your site has to convert the visit. Most AI search agencies cover the first three.
01 · Foundation
AI can't recommend a company it can't read or doesn't trust.
02 · Content
Pages AI quotes when buyers compare options.
03 · Authority
Mentions on the sources AI trusts.
04 · Conversion
Turn people who arrive from an AI recommendation into RFQs, sales calls and contracts.
The deal
Mentions and share of voice show whether AI knows you. We also report the RFQs, sales calls, pipeline and signed contracts that came from it.
Share of voice
+4 ptsLast 30 days
AI mentions
1,284
+12%Last 30 days
Leads from AI
Not tracked
RFQs from AI
Not tracked
Revenue from AI
Not tracked
Every number below is matched to a deal in your CRM
AI-sourced pipeline
$412k
+38%This quarter
Share of new pipeline
+9 ptsThis quarter
New pipeline by AI platform
Visibility, still tracked: share of voice 23% (+4 pts), 64 of 150 prompts won
Example report with illustrative numbers.
Our methodology
Every single thing we do is focused on one goal: generating organic leads and sales.
14.2%
Average conversion rate our clients see once AI search and organic channels start sending qualified, ready-to-buy traffic.
Traffic without action is useless. We map the exact journey from an AI recommendation to a closed deal. We build intent-driven funnels and track simple, real metrics: page views and conversion rates. We make sure every user who lands on your site is ready to buy or call.
We optimize your brand so ChatGPT, Perplexity and Google AI actively recommend you. We don't chase old algorithms. We give AI the exact data and context it needs to choose your business as the best answer for high-intent buyers.
Classic search and Google Maps aren't dying, but user behavior is shifting: people increasingly ask AI for answers. We keep your traditional search traffic growing while building a strong knowledge graph around your brand. This protects your current Google rankings and gives AI the exact data structure it needs to send you warm leads.
AI models need proof before they recommend a business. We don't just build links; we build trust. We get you mentioned in top-tier publications to prove your credibility to algorithms. This turns into consistent citations in AI answers and a steady stream of inbound leads.
We turn platforms like Reddit and Quora into active lead generation channels. By adding real value to high-trust community threads, we generate the social proof that AI needs to confidently endorse your company to future buyers.
We treat platforms like LinkedIn, X, YouTube and Instagram as search engines. We optimize your social media content so it gets indexed by Google and ingested by AI models. Instead of dying in the feed after 24 hours, your social content ranks in search results and AI answers, generating leads long after it's published.
How we work
Four stages and one report, with visibility and revenue tracked side by side.
Week 0
We test 100+ buyer prompts across ChatGPT, Gemini, Perplexity and Google's AI. You see where you're named, where competitors win, and where your site loses AI-referred buyers. Then you get a 90-day plan ranked by pipeline impact.
Weeks 1–4
Technical and entity fixes, AI referral tracking in GA4 and your CRM, and the first landing page fixes for AI traffic.
Months 2–6
Pages AI quotes, mentions on the sources AI trusts, and conversion tests on every page AI sends buyers to.
Every month
We re-run the same prompt set and report visibility next to RFQs, pipeline and revenue, then shift budget to what pays.
What the first six months usually look like
Illustrative. Results depend on your category, starting point and sales cycle.
Results
Every engagement reports the same business numbers: RFQs, sales calls, qualified leads, pipeline and signed contracts.
3.4×
more RFQs from AI-referred traffic
+212%
AI share of voice in six months
38%
of new pipeline influenced by AI search
60 days
to the first AI-sourced opportunity
Example figures and client stories for the draft. Replace them with your own results before launch.
Contract manufacturing · EU
From not mentioned to the first pick in ChatGPT for “medical device contract manufacturer in Europe”.
31 RFQs from AI in one quarter
Freight forwarding · US
AI-referred visitors convert at 5.2%, up from 1.3%, after a quote page rebuild.
4× conversion on AI traffic
IT services · Mid-market
Recommended on 4 of 5 AI platforms for its core service prompts.
$540k AI-attributed pipeline in six months
Industries
Long sales cycles, technical buyers, procurement checks and side-by-side supplier comparisons. AI is now part of each of them, and we know how these buyers ask.
“contract manufacturer for medical parts”
RFQs
“freight forwarder for China to US shipping”
Quote requests
“automation integrator for a bottling line”
Project enquiries
“managed IT for a 200-person company”
Sales calls
“law firm for cross-border supply contracts”
Consultations
“commercial HVAC contractor in Dallas”
Bids and contracts
“wholesale LED lighting supplier”
Trade accounts
“commercial solar installer for a factory”
Site surveys
What we count as a result
FAQ
The free report answers most of these with your own data.
Free Report and RoadmapIt's the work of getting your company named, cited and recommended when buyers, engineers and procurement teams ask AI assistants like ChatGPT, Gemini, Perplexity or Google's AI Overviews. You'll also hear it called GEO (generative engine optimization) or AEO (answer engine optimization).
Yes, and more every quarter. Forrester found 94% of business buyers use generative AI somewhere in their buying process. They use it to build a long list, compare capabilities and certifications, and check a supplier before the first call.
SEO ranks you in a list of links. AI search gets you named inside the answer. Both need a fast, crawlable site and content worth citing, but AI also weighs what the rest of the web says about you: directories, trade media, reviews and communities. We work on both, because Google's AI answers still lean on organic rankings.
We treat AI visibility as the top of the funnel. Every page AI sends buyers to gets built and tested for conversion: a match with the AI's answer, specs and certifications on the page, case studies, quick RFQ forms and call booking. Then we track AI-referred visitors through to RFQs, pipeline and signed contracts in your CRM.
Three ways together: referral and landing page data in GA4, source fields carried into your CRM (HubSpot, Salesforce, Pipedrive or Dynamics), and a “How did you hear about us?” field, because many buyers read the AI answer and come back later through search or direct.
Technical and on-site fixes can show up in AI answers within weeks, especially on platforms that search the live web. Authority work compounds over three to six months. With long B2B sales cycles, the first RFQs usually come well before the first signed contracts, so we report both.
Where AI recommends you and where it names competitors instead, across 100+ prompts your buyers actually ask. Your share of voice by platform. The conversion leaks on pages AI sends buyers to. And a 90-day roadmap ranked by pipeline impact. It's yours to keep, whether we work together or not.
No one honestly can, because AI answers change with every model update. What we commit to: a fixed prompt set measured every month, clear targets for visibility and pipeline, and a plan that changes when the data says so.
Free report
Get a free AI visibility report and a revenue roadmap for your B2B company.
